Lead qualification chatbot
Every enquiry answered in seconds. Only the real ones reach you.
It sits on your website, asks the right triage questions, scores how hot the lead is, captures the detail you actually need — and routes the urgent ones straight through instead of letting them sit in an inbox.
What it actually does
Here's the uncomfortable truth about website enquiries: most of them arrive when you can't deal with them, and by the time you can, the hot ones have cooled off. Research on lead response keeps finding the same thing — the business that responds first usually wins the job. Not the best business. The fastest one.
The chatbot makes you the fastest one, every time. The moment a visitor opens it, they're in a conversation: what do they need, where are they, when do they need it, what's the budget ballpark — whatever questions you'd ask in the first two minutes of a phone call. It asks them in plain English, one at a time, and it never forgets to ask one.
Behind the scenes it's doing two more things. It scores the lead against rules you set — so a “burst pipe, today” ranks above a “thinking about a reno next year”. And it packages everything into a summary you can read in ten seconds. Urgent leads come straight through to your phone; the rest queue up tidily for when you sit down. Nothing ever just sits in an inbox going cold.
The part owners notice first
It's not the leads it catches — it's the time it gives back. Every tyre-kicker the bot politely qualifies out is a phone call you didn't have to take. Every summary that arrives complete is ten minutes of back-and-forth emails you didn't have to send. You start each day with a ranked list of people who are genuinely worth calling, with everything you need to make the call already in front of you.
And because it's on your website around the clock, the 9pm browser, the Sunday-morning researcher and the lunch-break enquirer all get the same sharp first response — the one your competitors won't send until tomorrow.
Common questions
How is this different from the chatbots I've seen on big websites?
Most of those are glorified FAQ machines — they answer generic questions and frustrate anyone with a real enquiry. This is built the other way around: it's designed for your business, asks the triage questions you'd ask, and its whole job is to turn a visitor into a qualified lead with the details you need to act. It's a salesperson's first conversation, not a help desk.
What questions does it ask?
Yours. During design we map the questions you already ask every new enquiry — what the job is, where they are, how urgent it is, anything that affects whether it's worth your time. The bot asks those in a natural conversational flow, and we tune the wording together so it sounds like your business, not a robot reading a form.
How does it decide which leads are urgent?
You set the rules during design and the bot applies them consistently. Maybe 'burst pipe' beats 'quote for a renovation someday'. Maybe a budget above a threshold gets priority, or a suburb in your core service area does. Urgent leads route straight through to you by SMS or email the moment they finish; everything else lands in a tidy queue for when you're ready.
Where do the leads actually go?
Wherever you'll actually see them. Straight into your CRM if you have one, or to email and SMS if you don't. Each lead arrives as a clean summary — who they are, what they want, how they answered each question, and a score — so you can decide in ten seconds whether to call now or later.
What if a visitor asks something the bot can't handle?
It says so honestly and captures their details so you can follow up — it never bluffs an answer or leaves someone stuck in a loop. The handoff is graceful: 'That one's better answered by a human — leave your number and Ben will call you back.' A failed bot conversation still becomes a lead instead of a lost visitor.
How long does it take to set up?
A standard build — your question flow, scoring rules, routing to email, SMS or CRM — typically goes live within a few weeks of design sign-off. We test it together against real scenarios from your business before launch, and tune the questions in the first weeks once real visitors start using it.
Your next customer is on your website right now.
Book a discovery call and we'll map what your enquiries look like today — and what a properly built chatbot would do with them.